38-Down, e.g.

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Possible Answers: PEST.

Last seen on: LA Times Crossword 10 Jul 19, Wednesday

Random information on the term “PEST”:

PEST analysis (political, economic, socio-cultural and technological) describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. It is part of an external analysis when conducting a strategic analysis or doing market research, and gives an overview of the different macro-environmental factors to be taken into consideration. It is a strategic tool for understanding market growth or decline, business position, potential and direction for operations.


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Variants that build on the PEST framework include:

There is also STEER, which considers sociocultural, technological, economic, ecological, and regulatory factors, but does not specifically include political factors.

The basic PEST analysis includes four factors:

Expanding the analysis to PESTLE or PESTEL adds:

Other factors for the various offshoots include:

More factors discussed in the SPELIT Power Matrix include:

The model’s factors will vary in importance to a given company based on its industry and the goods it produces. For example, consumer and B2B companies tend to be more affected by the social factors, while a global defense contractor would tend to be more affected by political factors. Additionally, factors that are more likely to change in the future or more relevant to a given company will carry greater importance. For example, a company which has borrowed heavily will need to focus more on the economic factors (especially interest rates).

PEST on Wikipedia