This crossword clue is for the definition: __ Friday’s.
it’s A 17 letters crossword puzzle definition.
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Possible Answers: TGI.
Last seen on: LA Times Crossword 20 Apr 2018, Friday
Random information on the term “TGI”:
TGI or (Target Group Index) is the longest established single source marketing and media survey in Britain and was established by BMRB in 1969. TGI has since expanded into over 60 countries with over 700,000 people being interviewed every year.
In Britain, TGI collects information from a representative sample of around 25,000 adults annually, the data is released quarterly. The survey asks questions covering consumer attitudes, motivations, media habits and purchase behaviour. TGI is a single source survey meaning respondents have to fill out the entire questionnaire, covering all question areas. Any TGI variable can be cross-analysed with another TGI variable. TGI is used by media owners and agencies.
In 2005, Enlightenment was established to provide insight and consultancy for brand owners.
In 2008, BMRB formed a commercial partnership with CultureMap to create a business version of TGI, Business Culture Index, an annual survey of company behaviours and attitudes for the UK’s audience of SMEs.