Big wheels

This crossword clue is for the definition: Big wheels.
it’s A 10 letters crossword puzzle definition.
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Possible Answers: HELMS.

Last seen on: LA Times Crossword 8 Jun 19, Saturday

Random information on the term “Big wheels”:

A big wheel is a brand of low-riding tricycles, made mostly of plastic, with a larger front wheel. Introduced by Louis Marx and Company in 1969 and manufactured in Girard, Pennsylvania, the big wheel was a very popular toy in the 1970s in the United States, partly because of its low cost and partly because consumer groups said it was a safer alternative to the traditional tricycle or bicycle. It was marketed primarily to boys between eight and ten years of age, and thus significantly bigger and older users than traditional tricycles.

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Prior to Marx, children’s steel tricycles were modified by removing the fork from headset and reversing it, then removing the seat and fixing it to the step. This enabled children to continue using the tricycle, having outgrown the original configuration.

The design was quickly imitated, under a variety of brand names. Although “Big Wheel” was a registered trademark, it was frequently used as a generic name for any toy whose design resembled that of Marx. Following the bankruptcy and liquidation of Marx Toys in the early 1980s, the Big Wheel brand name and molds were sold to Empire Plastics, makers of the Power Cycle brand, which was Marx’s biggest competitor.

Big wheels on Wikipedia