“Hometown Proud” supermarket chain

This crossword clue is for the definition: “Hometown Proud” supermarket chain.
it’s A 34 letters crossword puzzle definition.
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Possible Answers: IGA.

Last seen on: LA Times Crossword 20 Nov 2017, Monday


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Random information on the term “IGA”:

IGA is a U.S. brand of grocery stores that operates in more than 30 countries. Unlike the chain store business model, IGA operates as a franchise through stores that are owned separately from the brand. Many of these stores operate in small town markets and belong to families that manage them. It was founded in the United States as the Independent Grocers Alliance. The headquarters is in Chicago, Illinois. IPA is also owned by IGA in Ontario Canada.

IGA was started in May 1926 when a group of 100 independent retailers in Poughkeepsie, New York, and Sharon, Connecticut, led by J. Frank Grimes, organized themselves into a single marketing system. Guidance from the IGA management came in the form of marketing and access to a consistent supply chain. After a few years, the company began making its own canned food brand.

By the end of its first year, the group had expanded to include more than 150 retailers. In 1930, there were over 8,000 grocery stores using the IGA name.

IGA on Wikipedia