Longtime name in catalogs

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Possible Answers: SEARS.

Last seen on: LA Times Crossword 11 Feb 2018, Sunday

Random information on the term “SEARS”:

Richard Warren Sears (December 7, 1863 – September 28, 1914) was an American manager, businessman, and the founder of Sears, Roebuck and Company with his partner Alvah Curtis Roebuck.

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Sears was born in Stewartville, Minnesota. His father was James Warren Sears, born circa 1828 in New York, a blacksmith and wagon-maker; his mother was Eliza Burton, born in Ohio circa 1843. The family was living in Spring Valley, Minnesota by June 1870, where his father served as a city councilman and eventually sold his wagon shop in 1875. Both of his parents were of English descent. During his boyhood in Spring Valley, he befriended Almanzo Wilder, the future husband of Laura Ingalls Wilder. In 1880, he started working as a telegraph operator in the town of North Branch, Minnesota for the Minneapolis and St. Louis Railway, and was later transferred to North Redwood Falls, Minnesota, to be station agent there.

In 1886, when Sears was 23, his station received a shipment of gold watches from a Chicago manufacturer, but the local consignee, jeweller Edward Stegerson, refused the unsolicited shipment.

SEARS on Wikipedia