Soft ___ makeup

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Possible Answers: GLAM.

Last seen on: USA Today Crossword – May 15 2022

Random information on the term “GLAM”:

GLAM is an acronym for “galleries, libraries, archives, and museums”, and refers to cultural institutions with a mission to provide access to knowledge. GLAMs collect and maintain cultural heritage materials in the public interest. As collecting institutions, GLAMs preserve and make accessible primary sources valuable for researchers. The term, in particular in related forms such as LAM is increasingly used for the comparative studies of these institutions, often motivated by their claimed convergence.

Versions of the acronym include GLAMR, which specifies “records” management, and the earlier form LAM, which did not specify “galleries” (whether seen as a subset of museums, or else potentially confused with commercial establishments where art is bought and sold).

As an abbreviation, LAM has been in use since the 1990s; it emerged as these institutions saw their missions overlapping, creating the need for a wider industry sector grouping. This became apparent as they placed their collections online—artworks, books, documents, and artifacts all effectively becoming “information resources.” The work to get GLAM sector collections online is supported by GLAM Peak in Australia and the National Digital Forum in New Zealand.

GLAM on Wikipedia