Supermarket chain that’s big in small towns

This crossword clue is for the definition: Supermarket chain that’s big in small towns.
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Possible Answers: IGA.

Last seen on: NY Times Crossword 11 Jan 21, Monday

Random information on the term “IGA”:

IGA, Inc. is an American chain of grocery stores that operates in more than 30 countries. Unlike the chain store business model, IGA operates as a franchise through stores that are owned separately from the brand. Many of these stores operate in small town markets and belong to families that manage them. It was founded in the United States as the Independent Grocers Alliance in 1926. The headquarters is in Chicago, Illinois.

IGA was started in May 1926 when a group of 100 independent retailers in Poughkeepsie, New York, and Sharon, Connecticut, led by J. Frank Grimes, organized themselves into a single marketing system. Guidance from the IGA management came in the form of marketing and access to a consistent supply chain. After a few years, the company began making its own canned food brand.

By the end of its first year, the group had expanded to include more than 150 retailers. In 1930, there were over 8,000 grocery stores using the IGA name.

William Olsen was the company CEO until 1988, when he was replaced by Thomas Haggai. Haggai retired in 2016.

IGA on Wikipedia