"That smarts, that smarts!"

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Possible Answers: OWOW.

Last seen on: Newsday.com Crossword – Apr 2 2021

Random information on the term “OWOW”:

WKNR (850 AM) – branded 850 ESPN Cleveland – is a commercial sports radio station licensed to Cleveland, Ohio, serving Greater Cleveland. Owned by Good Karma Brands, WKNR is the main Cleveland affiliate for ESPN Radio, and along with sister station WWGK forms a duopoly branded ESPN Cleveland.

WKNR serves as a co-flagship station for the Cleveland Browns Radio Network; the Cleveland affiliate for the Ohio State Sports Network; and the radio home of Je’Rod Cherry and Tony Grossi. The WKNR studios are located in the Galleria at Erieview in Downtown Cleveland, while the station transmitter resides in the Cleveland suburb of North Royalton. In addition to a standard analog transmission, WKNR is available online.

Historically, the station is perhaps best known by its former WJW call letters. During the early 1950s, Cleveland disc jockey Alan Freed began to popularize the term “rock and roll” as a name for the music genre both through his late night WJW radio show, and by what is often considered the first major rock and roll concert: the WJW-sponsored Moondog Coronation Ball.

OWOW on Wikipedia